Most financial advisor websites fail to capture leads and are unable to differentiate themselves from competitors. They are not accessible and too cluttered. In order to increase the likelihood of people finding your content, you need to make your website easy to read. Here are some tips. Use headers.
You Don’t Capture Leads
One of the biggest mistakes that advisors make is not capturing leads. The average advisor website gets between 300 and 600 visitors a month, and only 20 to 40 of those are repeat visitors. Fortunately, you can use social media to drive additional traffic and convert more of your visitors into leads.
One of the most powerful ways to generate leads on your website is by offering personalized discovery meetings. While many financial advisors choose to outsource this part of marketing, you may find that it is hit or miss. In such a scenario, you may want to consider organic in-house marketing as an alternative.
Another great way to attract prospects is by offering a lead magnet – a free resource for prospective clients that is only available to those with an email address. Using a lead magnet helps you attract more leads from your website and social media pages. A financial advisor can also send educational videos to potential clients.
Using emails to promote your financial advisory business is another effective way to generate leads. When potential clients get an email, they can read a review of your services and decide whether to contact you. This creates a personalized experience for your audience and boosts your search engine rankings.
Your Contact Information Isn’t Super-Accessible
Many financial advisors don’t make their contact information super-accessible on their website. The fact is, most financial advisors rarely get new business from their website. Instead, they get referred clients through other sources. Yet, a growing number of financial advisors are leveraging their websites to make trusted connections with their target audience. The goal is to convert these trusted connections into bona fide prospects and clients. This strategy is called digital marketing, which uses similar strategies to traditional networking.
While it’s great to be able to get in touch with prospects, financial advisors need to make sure their contact information is accessible. They need to have a phone number and an address, and they should also provide a link to an appointment scheduler.
It’s Too Cluttered
A recent Visible Thread study of sixty of the largest financial advisor websites found that the majority of these sites lack transparency and clarity, leading to a lack of trust among consumers. This lack of trust means that the sites have to spend more money on marketing and advertising. The best way to avoid this problem is to ensure that your website is easy to navigate.
Your site should include more contact information, such as a phone number or physical address. It should also include an appointment scheduling link, as well. Most financial advisor websites have long capture forms, and each additional piece of information decreases conversion rates. Instead of long capture forms, try writing more concise and informative headers.
Most advisors have neglected the look and quality of their websites. While written content is critical, a website’s overall design is more important than its content. A better-looking site creates a better first impression.
There’s No Differentiation
When it comes to financial advisor websites, you should pay close attention to the content. You should ensure that the content is genuine and provides value to investors. You should also make sure that you can prove the value of your services by providing examples and documentation. Ultimately, if you want to succeed as a financial advisor, you should be able to differentiate yourself from your competition.
Differentiation is key because it helps consumers decide who to contact. If all advisors look alike and have the same content, consumers will have a difficult time deciding who to choose. The best financial advisor websites will market their firm’s experience and credibility. They should make consumers feel comfortable giving out their contact information.
Financial advisor websites should be easy to navigate. They should have a clear, concise homepage that lets people know what they do and who they serve. The page should not take a long time to load, and visitors should know what they’ll find without having to scroll around the page. People are impatient, so they don’t want to spend time looking at pages that aren’t clear and informative.
People Don’t Know It Exists
Financial advisor websites are gaining popularity. However, the majority of new clients are not referred directly from a website. Instead, they are referred by existing clients. However, a growing number of advisors are utilizing their websites to develop trusted connections that turn into clients and bona fide prospects. This digital marketing approach uses techniques that are similar to traditional networking.
First of all, your financial advisor website should be designed for the target audience. The audience you want to reach will have an impact on your overall design, menu navigation, and call-to-actions. The imagery you choose and the tone of language on your site will also determine which demographic you’re targeting.
You should make sure your website is easy to navigate and has a unique brand. Your website should also incorporate a clear message about what your firm does. You should also be sure that it adheres to current search engine standards. A good financial advisor website must have a simple layout, good branding, and a targeted audience.
It Isn’t Mobile Friendly
Mobile web usage is higher than desktop and laptop usage, and financial advisors should consider making their site mobile-friendly. A responsive site is one that is compatible with all devices and provides a great experience for visitors. But a mobile-friendly website isn’t the same as a mobile-ready site. It doesn’t offer the same kind of user experience and isn’t as effective for marketing purposes.
The problem with financial advisors’ websites is that they rarely get new clients from their websites. Most new clients come to them via referrals. Despite this, a growing number are utilizing their websites to develop trusting connections and eventually turn them into clients. This approach is similar to traditional networking.
When a prospective client lands on a financial advisor’s website, they have to make a complex decision. They want to know whether or not the advisor is trustworthy and whether their solutions are affordable. The site should also enable them to get in touch with an advisor when they’re ready. A great website understands this dynamic.
Your Website Is BORING!
Many financial advisors focus on words on their advisor website. They want these words to convince prospective clients to move to the next step. However, words alone are not enough. A better site design can make your website more attractive, and a more pleasing aesthetic will help make a better first impression. Here are some tips to make your advisor website more appealing:
Use consistent typography. Dark fonts on white backgrounds stand out well. Custom illustrations and animations are also very effective. You can also add social proof in the form of media mentions. This will give your website more credibility. Also, make sure your CTA is located in the hero section of the homepage.
Make sure your site is mobile friendly. Mobile users tend to consume content in a more visual manner. They prefer to view short videos and images, and ninety-one percent of internet users access social media via a mobile device. If your site is not mobile-friendly, you are losing valuable marketing dollars. The fact is, most financial advisor websites lack intrigue, personality, and interest.
Update your site frequently. If your website is out-of-date, your visitors will think you’re too busy to make updates. An updated website shows your customers and clients that you’re active and dedicated to their business. An out-of-date website will also make you seem unprofessional, uninteresting, and busy, which will lower your chances of attracting trust, go to website for best advisor websites templates.
