Little riddle. What do consumers remember most in an ad? It’s not about the product/service you’re selling, or even your business. The only thing that first arouses their curiosity is: the visual aspect .
A well-worked visual is a guarantee of a good first impression with the consumer, in addition to developing your brand image. If the eyes are the mirror of the soul, the graphic design is the mirror… of a future purchase! This element is therefore not negligible in your marketing strategy. You can contact Graphic Designing Services Company.
What is Graphic Design?
Graphic design or graphic design is a key step in visual communication. Through various communication media, it combines images and texts for screen display or printing (logotype, flyer, website, advertising banner, etc.).
The graphic concept helps to understand any document and enhances readability for consumers in addition to being pleasant to look at. To make your graphic design a success, it is important to master certain computer tools for creating your visuals. Do not panic, we give you the keys to success!
What are the different types of graphic design?
Visual Identity
The visual identity includes graphic elements that identify the brand at a glance. It could be:
- has logo,
- of a typography,
- colors,
- pictures,
- of videos.
The graphic identity is present on several communication media such as business cards, official documents of your company, advertisements, all communication channels or even goodies.
Marketing
Marketing campaigns aim to influence the decisions of your target audience. You must therefore take into account the desires, needs, knowledge, etc. of your consumers. The more you know about them, the more effective your marketing strategy will be!
We prefer visual content rather than text alone for this type of format. So don’t hesitate to add substance to your marketing content with images/gifs related to your message. Traditional marketing is mostly about print, but digital marketing has now taken over.
The Digital Interface
According to Les Echos , nearly one in two French people make their purchases on mobile. Applications should not be overlooked in the equation. Bringing a quality interface , with a beautiful visual and practical to use is a must have to develop your UI design . Technical skills are required in particular to develop a website.
There are plenty of other graphic designs such as animation, art, packaging, publishing… it’s up to you to find what suits you best! 🤩
Why is graphic design important?
Brand Image
Visuals are the key to getting the right message across. With a worked and neat visual design, consumers and businesses quickly identify you. A visual that makes an impression, whether it’s a logo, typography, packaging, consolidates your brand image. Having a positive image is essential to make your business known (or to stay in the trends if this is already the case).
Consumers turn to products they recognize. Graphic design is all about giving consumers a sense of familiarity , even though they might not have any information about you.
Customer Satisfaction
It is well known that consumers are first attracted by the packaging of a product. But for some of them, the visual aspect is the most important element. To satisfy your customers and retain them over the long term, it is therefore advisable to take care of your UX design in order to create an optimal user experience. Be careful not to bring too many novelties in too short an interval!
Your graphic design must be carefully thought out in order to avoid design changes every month. This could confuse consumers and you will lose your business identity. On the other hand, nothing prevents you from creating graphic designs for a limited time such as special packaging according to the seasons! This kind of attention is highly valued by consumers.
What tools to use to create a graphic design?
Specialized Software
There are various specialized software for you to create beautiful designs! Among the free software and available online, you will find Canva . The site is very easy to use and allows you to develop your visuals in several formats (map, video, logo, etc.).
If you are looking for something better worked, you can opt for paid software like:
- Photoshop for image or photo editing,
- Illustrator for vector drawing and illustrations,
- InDesign for poster layout, brochures, flyers…,
- Dreamweaver to develop a website or applications.
These software belonging to the Adobe license , it is very easy to find videos / explanatory articles to use them well. Some of them have a free version to help you in your choice.
