UK city of London, October 26, 2022 Product Madness, a market-leading publisher of social casino mobile game, has celebrated 15 years in business with the launch of a bold new brand and redesigned website.
According to market statistics, the multi-award-winning powerhouse, which was established in London in 2007, rose quickly through the ranks of the mobile gaming sector to become the top mobile slots developer this year (SensorTower).
With its most recent growth, the business is getting closer to realising its goal of being the world’s leading creator of social casino games.
“Product Madness is a great example of a content and technology firm that has grown successfully and sustainably, going from a start-up to a disruptive market leader. According to Product Madness President & Managing Director Yoav Ecker, “We are proud of this remarkable growth story.
“We felt the time was right to double-down on our ambition to become the best social casino mobile game developer in the world with a string of standout games, world-class LiveOps, incredible talent, and a growing number of development studios in some of the most dynamic and diverse digital talent hubs worldwide.
This entails creating a brand that accurately represents who we are as a company today and our desire for assisting our workers in continuing to grow, develop, and prosper as our firm does.
The centrepiece of Product Madness’s new identity is a vortex, which symbolises a “strong force” with a “playful burst of energy” and the company’s mission to infuse everything it touches with colour, confidence, creativity, and enthusiasm. The company’s website has also had a complete makeover.
Bringing the brand to life in a compelling digital space and emphasising the company’s strategic values under its motto. “Powering Your Best Game.” These include a promise to develop the finest games. Invest in talent, and promote its dedicated Responsible Gameplay initiative, putting player experience and welfare first as it expands.
To support its development and the long-term, sustainable future of the industry, Product Madness. A division of the global gaming giant Pixel United, has constantly made investments in both its people and its goods. Product Madness established its one-of-a-kind game-dev incubator programme.
Madness Ventures, earlier this year following the purchase of Playsoft in 2021. Which added new development skills to the company in complementary game genres. The programme, which highlights the company’s dedication to supporting top talent and the thriving of the highly inventive mobile games sector. Has been created to assist game developers in creating, testing, and marketing innovative free-to-play mobile game concepts. These activities have aided in preparing the corporation to introduce its new, futuristic brand.
“The new brand has a lively burst of energy and is bold. Powerful, self-assured, and really global, this is who we at Product Madness are every day.
May be the most significant aspect of all, according to Sujas Rait, head of employer brand. Our new brand expression “celebrates all we have accomplished together in our first 15 years on many levels.
THE BRAND NEW
Each of the five major cultural tenets of Product Madness—People First, Mad for More, Globally Inclusive. Champion Together, and Customer Focused—represents a separate segment of the Vortex’s geometric form.
Built on the business’s fundamental cultural tenet, “People First,”. Which is dedicated to creating a culture in which every individual is valued, empowered. And given the assistance they need to advance their careers.
The brand has a unified appearance and feel thanks to the logo. Gaming characters, and iconography. This promotes global individual connectivity.
Concerning Product Madness
Product Madness, a pioneer in social slots and one of the biggest mobile game producers in the world. Was established in 2007. Cashman Casino, Lightning Link. A company with its global headquarters in London and a rising number of creative studios. When Aristocrat Leisure Ltd (ASX:ALL) purchased the business in 2013.
It gained access to world-class slot production skills and laid the groundwork for the creation of Aristocrat’s free-to-play mobile-first division. Pixel United with a broad portfolio of significant mobile games businesses. Including Plarium, the developer of category-leading Midcore games like RAID:Shadow LegendsTM, Vikings. And Mech Arena, and Big Fish Games, the studio behind casual blockbusters like EverMerge and Gummy Drop.
Pixel United has developed to become one of the top five publishers in Tier 1 western markets. With the support of Pixel United and a strong dedication to provide long-term employment prospects that are inspirational. Product Madness is on track to become the gold standard for social casino games.