Track the behavior with the Facebook Ads Management Services Agency

Track the behavior with the Facebook Ads Management Services Agency

Step One: Creating the FB Pixel

Facebook Pixel Strategies to Help You Run Targeted Ads More

Before being able to obtain information on the behavior of visitors to your website, you must be able to collect data on these visitors (GDPR compliant).

Click on the Other tools tab in the left sidebar

Click on Event Manager.

Select the “Web” source
Click on Facebook Pixel and fill in the information of your new pixel (Name of your pixel + URL of your website)
Select the type of partner integration you want to do (in our case, choose Google Tag Manager)
Click the “Enable advanced auto-match” button if you want Facebook to help you grow your site’s audience
Select your Google account (the one with which you created your Google Tag Manager account) then select the container (your website)
Indicate the URL of your website to complete the creation of your Facebook pixel (do not close the window)

Step Two: Publish the Facebook Pixel

To start your data collection, you must first publish and install the Facebook pixel for it to be functional.

To do this, go to the Google Tag Manager account and check that in the tags tab your new Pixel appears in the Facebook Ads Management Services Agency format with a series of numbers.

Then publish your new Facebook pixel, by first clicking on the blue send button at the top right of your Google Tag Manager dashboard.

To do this, you will need to indicate the name of the version of your Google Tag Manager tag (for example “Add Facebook Pixel”) then click on publish.

publication of the Facebook pixel with google tag manager

Third step: Verifying the implementation of the Facebook pixel

To verify that your pixel has been added to your website, go to your website and click on your Facebook pixel helper extension.

Facebook pixel check

Step Four: Checking Facebook Pixel Operation

To be able to test your pixel, and verify that your pixel is working well by transmitting information from your website events to Facebook, you will need to create a new tracking event for your website.

To do this, go back to your Facebook screen and click on Test Events in Events Manager.

Facebook pixel test with the events manager

Then click on the overview tab then on the gray add event button then on “ from the pixel ” to launch the Facebook event configuration wizard.

Follow the guided procedure (indicate the URL of your website, access the website, then choose an element on your site to follow).

If you are already comfortable with the event management tool, you can also click on the green button created, and in the drop-down menu select “create a personalized conversation” to fill in the fields.

How to follow an event on your website?

Remember in the introduction, when we told you that the pixel could record actions such as views of content, and clicks on adding to cart …

To follow a new button

First, click on follow a new button.

You should see your site’s buttons highlighted, select the button you want to follow by clicking on it.

Then tell Facebook the type of button by selecting an event (for example, add to cart if you clicked on the add to cart button) and click on confirm.

To follow a URL

Go to the page you want to follow and then click on follow a URL.

Next, tell Facebook the type of button by selecting an event (eg contact if you selected the contact form URL) and clicking confirm.