Over the last year, social media has had a greater impact on market trends, businesses, and even marketplaces. As the influence of social media continues to grow, marketing teams have expanded their responsibilities in new and inventive ways. People throughout organizations are realizing that the role is about more than just formulating and scheduling—about it’s shaping online culture.
Having to run a brand account requires tenacity, tough skin, and limitless imagination, not to remember an unbelievable amount of forethought. Understanding which trends will work for your audience, brand, and legal team is both an art and a science. On some occasions, you believe as if you need a magic ball or better outsource an SMO service provider company that can make things work in your favor.
Therefore, who best forecast the future of social media marketing than the individuals behind the profile pictures? As a result, we requested SMMs from multiple industries what they believe the future holds for social media as an economy and a profession.
Here are their forecasts for what the future of social media marketing will look like in 2022.
Everything Is Voice-Powered
Smart speakers and “assistants” have existed for a long time. And they took off in 2017 and 2018 because people have lost the fear of talking to their smartphones. And many new consumer gadgets, such as Amazon Alexa and Google Home, have arrived. Market.
With the rise of voice search-enabled smart devices, marketers will have more opportunities for marketing to those who own them. Amazon saw this opportunity early on when it began to offer inexpensive Kindle equipment in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the works, and other devices will undoubtedly follow.
AI-Powered Marketing and Support Technology
For a long time, Artificial Intelligence is what is possible in the digital marketing world. It’s expanding, though in the years to come, we’ll see what this innovation is capable of. Chatbots are becoming a customer service benchmark. and will increasingly be replaced by live agents as machine learning technology becomes more complex. and can mimic humans with almost superhuman accuracy.
Marketing has become more communicative and personal. And chatbots allow you to capitalize on this new craze without putting extra pressure on your employees or resources.
Artificial intelligence is also being used in marketing. While it hasn’t yet attained creative potential, Google is already running AI-powered ads to optimize campaigns by recognizing the best-performing ad designs and copy and adjusting depending on user interaction.
The Use of Social Media-Based E-commerce will Increase
Even though we’ve been seeing the beginning of this new approach to shoppers for a very long time. But the summit is only in sight now. I believe brands will use this format even more in the coming year. Because customers are willing to get what they want as soon as possible.
As a result, social media-based e-commerce will become more popular. This could be the reason why most new or emerging businesses are opting for social media optimization firms to make an impact on worldwide users.
Rise of User-Generated Content (UGC)
User-Generated Content (UGC) is media created by individual customers (shared on social media or effectively) rather than by a business or firm. And it’s a content management type for creators. Those looking to add social proof and community focus to their marketing initiatives. , UGC is a post that you or your friends share on Instagram.
This type of content is often free to collect and reuse. And it is 35% more memorable and 50% more reliable than other media. It is also highly adaptable; Top brands such as Allo Yoga and Lamps Plus use Pixel’s CRM platform to collect, manage, publish and track the success of User-Generated Content (UGC) across their marketing channels.
Micro-influencer Marketing Is Taking Off
Influencer marketing has already grown tremendously in recent years. Top influencers on social media platforms like Instagram and YouTube have earned six figures from massive followings and brand deals.
However, influencer marketing is still in its early childhood. And although it offers higher ROI than more traditional methods. But there are some kinks to work out.
Fake accounts are an existing problem that is still being addressed. But there are some notable examples where the brand/influencer relationship has failed spectacularly in a negative way.
As customers value personalized recommendations when marketed. It will consider investing more in “micro-influencers” – social media consumers who have a strong following. Which can deliver the true authentic brand message to a trustworthy viewing public.
Augmented Reality Is Becoming More Common
Augmented reality is more than just a game-playing gimmick. It is increasingly has been used as a weapon for brands to reach out to people. Ikea now has a virtual reality catalog in which you can place home furnishings in your residence, and fashion brands are beginning to be using augmented reality to enable their buyers to virtually try on garments in comfort and privacy.
Anticipate to see more brand names move on the augmented reality trend, and the technology gradually become a much more regular phenomenon with a significant marketing plan, instead of a cute gimmick.
The Metaverse’s Expansion
Facebook has recently rebranded as Meta, an umbrella corporation brand that Mark Zuckerberg claims will assist individuals and businesses blossom in a more community-centric environment. “ “We’re going to be metaverse-first, not Facebook-first, from now on,” he said.
What does this indicate for business owners, and how will it affect your runtime environment in social media marketing? There won’t be much of a change, according to reports.
“Neither our apps nor their brands are changing”. “We are still the company that makes technology with people in mind,” Zuckerberg says. This means the way you interact with and market your brand on Facebook. That will remain unchanged for the foreseeable future.
Although the implications may not be noticed immediately. Makers will certainly have more ways to express themselves, expand their communities, and reach even more modern consumers once the Metaverse officially launches.
Conclusion
In many ways, this is a time of transition, with users looking to move on from the post-COVID age and create new opportunities in an ever-changing economy. As demonstrated by the trends described in this article. Yes, the connection is the secret to success, and consumer-centric content and strategic plan will give you an advantage in 2022. One can also peek into legit social media optimization firms to broaden their social media horizon and provide something valuable to the audience.
