The most effective marketing combines social media, networking, and traditional methods like flyers, posters, and cold-calling. However, social media is now being used by more and more businesses in the wider overall UK SME landscape as a means of being able to get in front of more people. Two million small to medium sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually anyone. This alone is further proof as to why and how this can be a great channel to invest in.
Before you do anything drastic work out your overall target audience
When it comes to marketing your small business, it’s essential to target the right audience. By developing a strategy that focuses on your ideal customer, you’ll be able to reach more people who are likely to be interested in what you have to offer. So how do you go about doing this? Here are some tips for targeting your audience effectively:
- Know your target market
- Define your niche
- Research your competition
- Create buyer personas
- Use demographic data
- Segment your audience
- Tailor your message
- Don’t forget offline marketing
Online marketing is key
One of the most popular online marketing tactics is social media advertising. This involves using platforms like Facebook, Twitter and LinkedIn to promote your business. You can create ads that target specific demographics, or you can simply post about your business on your soci犀利士
al media page. Another popular online marketing strategy is search engine optimisation (SEO). This involves optimising your website so that it appears higher in search engine results pages. There are many different SEO techniques that you can use, and it’s important to choose the right ones for your business. If you have a limited budget, you may want to consider using online marketing tools like Google AdWords or Facebook Ads. These tools allow you to target specific audiences with your ads, which can help you save money on advertising costs.
Must Read : A Must Have For Every Advertising Agency
You can also make the most of influencers and influencer marketing
When it comes to marketing your small business, you can’t afford to overlook the power of influencers. Influencers are individuals with a large online following who can sway the opinions of their followers. In other words, if an influencer promotes your product or service, their followers are likely to take notice. There are several ways to work with influencers to build awareness for your small business. One option is to reach out to them directly and ask them to promote your product or service. Another option is to partner with an influencer marketing agency that can connect you with influencers who are a good fit for your brand.
Over time, build up an email list
Building an email list isn’t hard. It doesn’t take much time or any special skills to do, and once it’s done it saves you a lot of time in the future. Here are some ideas for building your initial newsletter subscribers:
- Offer something valuable (and usually free) like a white paper, eBook, free webinar or coupon code for joining your mailing list
- Ask people who complete certain forms on your website to opt-in to receive updates from you via email
- Use social media to post about how excited you are about launching your new products/services and share where to sign up for them using links that lead directly to the sign-up form
- Include a sign-up form on all of your website pages and blog posts
SEO – vital to any business
Of course, everybody wants their website to be ranked at the top of Google. And with some effort and focus, there is still a significant opportunity to grow your visibility through organic reach. Organic traffic to your site always comes down to the usefulness of your website. If you create a website that answers your potential customer’s questions and provides them the solutions to their problems, you will begin to attract attention. The more people that click onto your website, the better it will start to rank in Google. If you can gain backlinks from other websites, this will also help the site to increase rankings. While gaining organic traffic is technically free, there is a lot of effort needed to make it grow. It can also take time, so it is important to be patient. Keep creating written and video content that you can share via social media, and over time the interest will grow.
Keep in mind that if you are paying for advertising, you should be tracking your rates of return. It’s great to gain better visibility for your brand, but if the cost of advertising is not adding revenue to the company, it may not be worth it. Think about your ideal customer and how they like to consume media. If there is a specific need that you can fulfil, and you tell potential customers it’s likely they will give you a try. But as with all aspects of running a successful business, be prepared to be patient, and to keep trying new methods for success in promoting your business.