Starting your own SEO agency in Vancouver can seem like an intimidating task. Not only do you have to be knowledgeable about SEO and have the ability to attract clients, but you also have to make sure your website design caters to potential customers, not just Google bots.
If you’re interested in starting your own SEO agency but don’t know where to start, here are some things you need to do first.
Step 1 – Research Your Niche
To grow your Vancouver Search Engine Optimization business, you must take time to research and understand your niche.
Do you want to specialize or focus on one target market? Or perhaps try and reach multiple markets with your services.
Consider what types of online advertising may be effective for your Vancouver Search Engine Optimization company.
It’s also important that you consider how much money you can invest into your Search Engine Optimization agency Vancouver before generating a profit.
This will help determine how many clients you should target initially. Conducting thorough research now will make starting your Vancouver Search Engine Optimization business easier in the future.
Step 2 – Register a Business Name: When looking for a name for your Vancouver search engine optimization agency, there are two things to keep in mind: It needs to be unique and easy to remember, but also easy enough to spell so people can find it when they are searching online.
Step 2 – Create the Website
When starting a new business, you have three options: hire a professional, buy pre-made templates or use one of several easy-to-use, drag-and-drop website builders.
If you’re not planning on doing an incredible amount of traffic, then something like Wix should be fine—you can get a quality-looking site for next to nothing.
But if you think your website will be getting some serious traffic or if you want complete control over all elements of design and functionality, it’s best to go with a fully customizable option like Squarespace (which I use for BusinessPundit). It may cost more upfront but it’ll last longer and save on maintenance costs down the road.
Step 3 – Get Some Clients
Hiring a full-service SEO agency will make your life easier. They can handle all of your marketing and content creation tasks while you take care of other important business matters.
To get started, simply search Google for Vancouver’s best digital marketing agency and filter by local businesses.
From there, review their websites and social profiles, determine what you need from them based on their client testimonials (and even see reviews or posts about them) and then email or call them for an initial consultation.
This initial meeting will allow you both to gauge if it’s a good fit for everyone involved.
Step 4 – Market Yourself
It’s easy to forget that you need to market yourself, your company, and your work—regardless of whether you have a product or service.
A professional web design business isn’t just an investment in producing quality work; it is also a brand investment.
If your target audience doesn’t know who you are or what value you can provide them, they will never know when they need your help.
That’s why marketing yourself as a professional designer is so important. Here are some ways to start:
- What services do you offer?
- What makes you unique?
- Who is your target audience?
- How can you reach them?
- What does success look like for your business?
- Do you want to hire employees at some point in time?
- Why or why not?
- Are there any certifications/licenses required for running a web design agency (if applicable)?
- When was your last promotion/marketing campaign?