You know that advertising on Instagram is now available, but how to take advantage of it?
If it was necessary before, absolutely to go through a commercial to have the right to sponsor publications on the social network, since its acquisition by Facebook, Instagram opened its advertising management to all.
Now over two million advertisers use Instagram to run paid ads.
And it’s not for nothing! With a potential audience of over 928 million, Instagram ads are essential for any marketer.
But you still have to know how to go about it! Find out how to boost your visibility with Instagram Ads.
Prerequisites
You must have an Instagram profile (logical!) and a Facebook account to advertise on Instagram. Nothing else! No need to be a big brand with millions of subscribers, any TPE benefits from this feature.
The only condition is to link his Facebook business page to his Instagram account. The process is very simple:
- Go to your Facebook page
- Click on Settings in the top menu
- Select “Instagram Ads” from the left menu
- Then click on the “Add an account” button
- Create your ads in the Facebook Business Manager dashboard.
You are ready to advertise on Instagram!
The different types of Instagram ads
Stories
They can be photos or videos appearing in the Stories of Instagram users. And, with over 500 million users using this feature daily, they’re a great way to get you noticed. However, they are limited in time and therefore preferred for exceptional offers or to enjoy a more fun and relaxed side.
Pictures
Photos appear in users’ News Feed. Like all News Feed ads, they stay on time. So you are free to let your creativity speak.
Videos
As with photos, videos appear in users’ News Feed. They can be up to 60 seconds long, but it is recommended to use videos of around 15 seconds. Videos are often very attractive and get up to 3 times more engagement than a simple image.
Carousels
Carousels allow multiple images and videos to be shared in a single post. Carousel ads also allow you to share multiple calls to action (CTAs).
Create an Instagram ad from the app
You need a professional account, and then you must select an existing post and click on the “Promote” button. You will then choose your destination (your profile, website, email), and you can configure your audience. Here you have two choices, the first mode is automatic, and Instagram detects profiles similar to those of your existing subscribers. The second allows you to manually set your desired audience.
Finally, you just need to determine the budget and duration of your advertising campaign and choose a payment method.
Using Ads Manager
If you know how to advertise on Facebook, you will do very well with Instagram advertising! Or you may seek help from instagram marketing agency. However, to fully configure an Instagram Ads campaign, we recommend you go through the advertising manager.
In the Ads Manager, select “Create a campaign.” Then define the goal of your campaign.
Once selected, the Ads Manager will prompt you to name the campaign and decide if you want to create a split test or optimize your campaign budget.
Build your campaign from A to Z: visual, call-to-action, status, targeting.
Attention: To broadcast your post on Instagram, consider the “Placements” step. This is where you can select Instagram and, optionally, uncheck Facebook.
The use of calls-to-action
To optimize the impact of your Instagram Ads, consider integrating calls-to-action! These buttons grab your target’s attention and encourage them to interact. For greater effectiveness, calls-to-action must have a direct relationship with advertising:
- Download (for an application),
- Order (for a product),
- Register (for an event), etc.
Targeting
An essential parameter for the success of your Instagram Ads is targeting. Like any advertisement on social networks, it must be distributed to Internet users who have shown an interest in your products or services. Targeting is directly linked to the profile of your prospects.
Facebook allows you to refine your audience with demographic criteria, professional parameters, centers of interest.
The objective is not to be as broad as possible but precise on the selected profile.
TIP: We recommend you to visit an internet marketing agency like Mavenup Creatives, as it is the provides digital marketing services all over the USA.
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