The Concepts of Logo Design were founded in 1985 by Frank Mason Robinson. Robinson designed a logo for the Coca-Cola brand. At the start, people will not follow this concept for their business purposes. But nowadays, everyone designs a logo for their brand. Because the logo is the first impression of your brand or business. And when your logo is catching and attractive people will automatically connect with your brand or services.
Nowadays, competition has increased in every business. So if you want your brand to be no. 1 in this competitive world, first make a unique and striking logo that attracts the audience.
Those essentials that will help you to make your logo more catching and unique are as follows:
- Knowledge about Audience
- Pick Idea through Competitor’s Logo
- Sketch Something about Design
- Choose color tactically
- Make a Memorable Design
- Carefully select a design style
- Try to make the logo free of Clichés
1. Knowledge about Audience
The first basic principle of designing a logo is that you have a piece of deep knowledge about the services or products that you have to offer. You should have knowledge of what kind of people need your services or products.
When you design a logo for a client, always ask questions about their requirements, ideal customers, and market demands. It will be helpful to you.
The benefit of research about the audience is that you can select the right element, right fonts right colors according to their choice. If your audience is teenagers then add some funny and interesting elements that will help to attract more people.
2. Pick Idea through Competitor’s Logo
In the field that you selected for your business, there is a lot of business already working on it. It is a plus point for you. You can pick ideas from your competitors and avoid the mistakes that your competitors have made.
Your targeted audience is also the audience of your competitors. So you have to drive customers’ attention to your business. And it is possible when you have designed a more catching logo and provide better quality service according to your competitors.
3. Sketch Something about Design
Before starting a logo you should have to sketch some logo ideas, their fonts, and styles. The benefit of doing this is that you have stored a lot of ideas and designs as compared to your competitors. So it would be easy to choose the best logo design services provider that will work well for your business. That will be able to give competition to others.
My opinion is that you should hire professional designers that have deep knowledge of designing and give Logo Design Services at a reasonable price.
4. Choose color tactically
Make sure that your logo is attractive and striking and colors are the most essential factor for doing that. Use colors in this way it looks unique and eye-catching. Colors are only the element that has the ability to evoke our feelings. For example, the red color is mostly used for love, emotions, and passion.
When your business deals in services or products and your selective spectators are the young generation, use red color in your logo. It is associated with aggressiveness. You can also use blue when you want to show confidence or friendliness. Use blue to show intelligence or friendliness. This can be seen on social networking sites such as Facebook and LinkedIn.
Similarly, yellow is used to convey freshness and hope, green is for nature and health. Each color indicates some feelings. So you can deliver your message and feel to your audience through these colors.
5. Make a Memorable Design
Many of the global companies like IBM, Bayer, LG, Sony, Philips, Xerox, Nissan, NEC, Nokia, and Nike. They all have the ability that is their logos are memorable. Your logo should also be memorable and have a lasting impact on your target audience.
The modest trick to make a memorable logo is first to have a unique and exclusive idea. The exclusive design concept is one that no one has overworked before. For example, Nike. No one has used this type of concept before.
Pepsi, Coca-Cola, and McDonald’s are also an example of memorable logo design.
6. Carefully select a design style
It is also very important to choose the right design style. Remember it should match your brand’s vital personality. It doesn’t matter how good your logo is if it can’t match your brand personality.
There are many different design styles that are popular among designers. Nevertheless, you should choose the one that best symbolizes your brand’s morals and personality. You should select a classic style if you want to show your brand is reliable and trustworthy.
7. Try to make the logo free of Clichés
Clichés and creativity are the worst enemies of each other. People rarely respond to things that they have seen or heard a lot of times before. Therefore, if you repeat any design thoughts and concepts in your logo, people won’t pay attention to it and you will simply lose out on potential customers.
Try to make a design of these types no one can find errors or flaws in that. Avoid being too trendy because sometimes it gives a negative impact on your logo.
Hopefully, these logo design fundamentals will be very helpful to you and you can easily create a unique design for your business. In the end, I have to tell you one thing which is to try to make your logo from any Professional Logo Design Services Provider. Because they know how to design logos according to field or niche. So they will make a better logo as compared to others.